Courtney DiFazio is a highly skilled and accomplished product development expert with over 15 years of experience in the beauty industry. Beginning her career at Avon, Courtney went on to spend nearly a decade at L'Oréal, where she was instrumental in pioneering new formulations for the iconic Kiehl’s Since 1851 brand.
In 2021, Courtney launch Courtney DiFazio Consulting LLC, where she collaborates with both global beauty leaders and emerging startups to drive innovation. She brings a unique blend of creative vision and practical expertise, helping companies navigate the complexities of product development from concept to market. Her work is defined by her ability to balance cutting-edge, “blue sky” ideas with the technical realities required to deliver high-performing, scientifically backed products. The results are always surprising — innovative textures and formulations that delight customers and set brands apart in a competitive marketplace.
Courtney's deep industry knowledge and hands-on approach make her a trusted partner for businesses looking to create standout products with lasting impact.
About
Services + Expertise
Explore a selection of services and expertise below.
For specialized needs, feel free to reach out.
Product Ideation
Through close partnership with brands, qualitative research is transformed into innovative product ideas that resonate with the target audience.
Innovation Pipeline Strategy
Custom innovation pipeline proposals are designed to meet consumer needs and help brands stand out in a competitive market.
Formula Briefing + Development
In-depth formula briefing skills help transform a concept on paper to a high-performing, scientifically-back formula with beautiful, consumer appreciated aesthetics.
Hands-On Support
Hands-on assistance is provided throughout the product development process, ensuring seamless execution and successful market entry.
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